How can a small local business with no marketing budget use social media to attract more customers?

Last Updated: 01.07.2025 05:55

How can a small local business with no marketing budget use social media to attract more customers?

People

Product

If you are in business, you ARE “marketing”. If you don't have a PROMOTION budget, you are marketing badly.

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AND Promotion> (Advertising, PR, Personal Selling and Sales Promotion - Digital or analogue)

Marketing is balancing and organising all the factors that create an exchange between buyer and seller, including:

Place

Is there a noticeable difference in performance between expensive running shoes and cheaper alternatives like Asics and Nike's "free" series? Are expensive running shoes worth the cost?

as well as uncontrollable factors (Politics, Economics. Social-cultural issues, Legal & compliance requirements, Technology, Ecology, Ethics, and Demographics.

Perception

Processes

Is there anything you did that you regret? If so, what is it, and why?

Good marketing is doing this well.

Price

Utilising social media means allocating resources to that endeavour - so you must have a budget of some sort.

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